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Case study · Wellness

Venasense, a wellness brand built from zero

Own brand Los Angeles Shopify DTC · Retail
Venasense Beach Vibes compression socks

My role

Brand strategy
Visual identity
eCommerce
Key result
1.8% eCommerce conversion in month one
Audience

Health-conscious adults 25 and up who prioritize wellness and preventive health, and want support without sacrificing style.

Tools
Affinity DesignerAffinity PhotoPhotoshopProcreateCanvaShopifyGoogle Workspace
01

The challenge

Enter the crowded compression-sock market with a new brand, aimed at health-conscious adults who want support without sacrificing style.

02

The strategy

Make compression feel like a lifestyle product instead of a medical one, with a fresh identity, a strong catalog for retailers and a smooth online store.

03

The execution

  • Created the logo, visual identity and brand guidelines.
  • Designed the product catalog for retail partners.
  • Built and launched the Shopify store.

The results

1.8%eCommerce conversion rate in the first month
2retail distributors signed in the first month

The work

Venasense brand guidelines Venasense eCommerce store Venasense product benefits page Venasense athletic collection Venasense product details Venasense store on mobile